Brand Guidelines
Big Picture: Whatever we do and whatever we communicate should be less about Olive and more about Jesus and the life change that He brings.
01. VALUES
Values drive everything we do at Olive, from the ministries and programs we create to the selection of music for each Sunday. It is the values of Olive that keep us aligned with the original vision: to develop fully devoted followers of Jesus Christ in every home.
Love God
We love God together through Worship, Word, and Prayer.
Grow Together
We cultivate spiritual growth through Community, Equipping, and Service.
Reach People
We reach the world through Evangelism, Missions, and Generosity.
02. BRAND
The Olive brand is much more than a logo or colors. It is a visual and aural representation of Olive. As our ministry grows and changes, our brand decisions are constantly evolving and shifting to reflect this community and culture. Olive is defined by several things. We are a family church. We are a large church with small points of connection. We are a multi-cultural and multi-generational community of believers with a variety of opportunities to belong and grow. The purpose of our brand strategy is to capture and communicate these unique aspects that make us who we are.
03. LOGO
The logo is a recognizable visual representation of Olive. It puts a face to our branding and message. This style guide introduces the approved logo versions and standards for use. Always use the logos in accordance with these guidelines to communicate consistently across different media.
Dowload Logo Pack
Logo Variations & Usage:
Primary: The primary logo is the version that will be used the most often and the one that comes to mind when people think of the Olive brand.
Horizontal: The horizontal logo is to be used when the primary logo doesn’t fit well or look good in the space you’re working with.
Icon: The icon is an appropriate replacement for the primary logo when church name is included clearly on the material.
The Olive logo should be used in full color whenever possible. Use the white version on dark backgrounds. The dark blue and black versions should only be used if printing in one color.
Warrington Variations:
There’s a slightly different version for our Warrington Campus. On social media, we use a light blue border around the icon for the profile picture. For the Warrington specific logo (right), horizontal version is used.
Logo Misuse:
Think of Olive’s logo and identity as an image. It is not artwork to be manipulated or displayed in an unusual manner. Examples of what NOT to do with our logo and identity:
- Do not use a gradient on the logo.
- Do not change the color of the logo.
- Do not stretch the logo.
- Do not combine or overlay other logos, badges, or icons over any part with the Olive logo.
- Do not tilt or rotate the logo.
- Do not use two different color for the logo.
- Do not change the font for the logo.
- Do not outline the logo.
Logo Color Usage: When placing the Olive logo over a color or photo, the most important factor is CONTRAST. The logo must be able to stand off of the color or image in a striking and clean manner. Never change the color of the Olive logo to anything other than the what is listed in this style guide.
New Logo Creation: Branding and identity creation is a specialized and technical process that requires great care, knowledge, and expertise. For that reason, creation of logos without the input or guidance of the Communications Department is strictly prohibited. We’re always happy to sit down and talk through new and upcoming projects. If you have a new ministry that you feel may need a logo or identity, schedule a creative meeting with the Communications Department to discuss options.
TREAT THE ELEMENTS WITH CARE
The logo, logotype, or icon should never appear connected to any other symbol or icon. The logo should never be contained in a circle or other shape. The logo should never be modified in any way. Do not change the colors of the logo, logotype, or icon. Do not stretch the logo. Do not put a border or stroke around the logo
04. COLORS
The primary brand colors for Olive are dark blue, charcoal, grey, light blue, and light green.
Secondary colors are used for sub-brands and ministries within Olive.
Other colors and combinations are sometimes used for one time designs or events. However, no color choice should ever clash or compete with the overall look and feel of Olive.
Here are our brand colors below:
CMYK 100 84 40 33, HEX #173A64
CMYK 0 0 0 80, HEX #545859
CMYK 0 0 0 20, HEX #D0D3D4
CYMK 53 4 0 0, HEX #71C5E8
CMYK 40 20 50 0, HEX #A2B390
CMYK 93 57 27 6, HEX #005F86
CMYK 60 40 65 20, HEX #6A7866
05. TYPOGRAPHY
Olive has selected the following brand fonts for use on church materials. These fonts, as well as alternative options for when the primary fonts are not available, are listed below.
- Gotham Family
- Instaquote Homeward (secondary)
- Times New Romans Condensed Italic (secondary)
Other Approved Fonts:
The following fonts are approved for use when the standard brand fonts are not available.
• Helvetica
• Helvetica Neue
• Arial
• Manrope
• Instaquote Font Kit
06. OUTSIDE ORGANIZATIONS
Use of other logos, such as the Southern Baptist Convention, Florida Baptist Convention, International Missions Board, North American Missions Board, etc. is permissible as long as those organizations’ usage rules are followed and we are given express permission. These logos and all their versions should be requested from the individual organization.
We have a separate Olive logo package and style guide for outside organizations. Please use discretion when giving out the Olive logo. We want to respect our ministry and brand by being aware of how, when, and where our logo is used. When sending the logo package to an outside organization, copy comms@olivebaptist.org on the email and let them know that our Communications team will be happy to assist them with any questions they may have about the logo and its uses.
07. DESIGN STANDARDS
Our purpose when it comes to design is simple. We want to free you to do the work of the ministry without the worry of design and promotion. That being said, we recognize there are times when you will need to
create your own materials. When creating materials for your department, please abide by the Olive style guidelines. For design help and/ or proofing, contact the Communications Department. We’re happy to assist you in any way possible!
08. VOICE
Olive’s voice is human. It is familiar, friendly, and straightforward. A good way to think of our voice is to compare what it is to what it isn’t.
Olive’s voice is:
• Fun but not silly
• Confident but not cocky
• Smart but not stodgy
• Informal but not sloppy
• Helpful but not overbearing
• Compassionate but not careless
09. TONE
Olive’s tone is usually informal, but it is always more important to be clear than to be entertaining. When you
are writing, consider the reader’s state of mind. Are they thankful for a particular worship service or teaching? Do
they need prayer for a sick relative? Are they responding to a funny or casual post on social media? The tone of Olive must adapt in for each circumstance. But in any case, it must be clear, understandable, and human.
10. WRITING
When you are writing content for Olive materials (letters, postcards, newsletter articles, emails, etc.) please use
these standards to help keep our voice consistent.
Formatting:
• Dates: April 1, 2020 or 4/01/2020
• Times: 6PM or 6p ; 9:30AM or 9:30a
• Phone numbers: 850.123.4567, ext. 222 (always include area code)
• Scripture references: John 3:16
Capitalization:
• DO capitalize locations around the church (Worship Center, Room 4200, Community Room,Passmore Hall)
• DO capitalize “Bible”
• DO NOT capitalize “church” unless used in a proper name
Clarity:
• DO NOT use OBC. Instead, use “Olive” and “at Olive.”
• Use Main Campus or Warrington Campus for any event promotion.
• When quoting scripture, please use the New American Standard Bible.
• Describe terms that new members or visitors may not know (Located in the Recreation Outreach Center (ROC).
(Meet in Passmore Hall, located at the southeast corner of the church, near the Pensacola Offices.)
SUBMINISTRIES
Olive is made up of several subministries.
Click this link to see each brand for these ministries and example artwork.
Ministries listed in file above:
Preschool, KDO, KIDS, Middle School, High School, Crossroads, Ordinary Men, Women, Horizons, Olive Counseling Center, Christian Chefs, Military, Special Needs, Olive Athletics, Ministry Village at Olive (Early Learning Center, Charis House, Tender Hearts Caring Hands, Most Excellent Way), NextSteps, Serve Teams, Music, Music Studios, Resource Center.